Rose McGowan's latest Grindhouse, to be split in two?!

Ok so I understand that the movie didn't do as well as the execs over at Miramax expected but I ask two questions:How much money can an over the top, purposefully bad horror movie make?Why would they release this flick on EASTER?I can only imagine they thought the over hyped film would work against the family movie outings that weekend and pull it's audience regardless. Ok, sure I might buy that